we enable the agile enterprise with smart and nimble Software as a Service (SaaS) technology solutions.
Our software will give your business an edge by helping you mobilise your workforce and identify energy saving opportunities across your operations.
This will improve productivity, reduce operational costs and enhance engagement with your employees, customers and suppliers.
Simble (formerly Acresta) is a global company with headquarters in Sydney
and offices in Melbourne, Auckland, Da Nang, Dubai and London,
that has been providing solutions to businesses since 2009.
The success of Simble is built on four guiding pillars:
Why do we exist? We have the courage and unique insight to leverage our smart and nimble software solutions to help you and your teams thrive and survive by building a sustainable business. And at the end of each day, we are proud knowing that everyone benefits, and that in the process, we are contributing in a small way to helping shape a sustainable world
Every Simble solution is:
Meet our management team:
CEO and Executive Director
Fadi is an engineer with over 25 years experience in enterprise software sales, consulting, and IT M&A. He is the founder of Acresta (now part of Simble) and has served as its CEO for the past seven years. Fadi has held senior management positions with SAP Australia and Accenture. From 2003-2006 he served as Vice President Asia Pacific and Director at Viewlocity Technologies and led Viewlocity’s expansion into the Asian region including the acquisition of key clients in Japan, Korea, and South East Asia which resulted in Viewlocity being named top IBM partner in Australia for SaaS offerings in 2005.
In 2006, Fadi facilitated the M&A activity that resulted in the acquisition of Viewlocity Inc by Supply Chain Consulting. Fadi joined the executive team at Supply Chain Consulting and in 2009 Fujitsu Australia acquired Supply Chain Consulting for $48 million.
Fadi holds a Bachelor of Civil Engineering from the University of Sydney. He is also a Director of Sustainable Business Australia – Australia’s leading business think tank and advocacy group promoting commercial solutions to environmental challenges.
Chief Financial Oficer
Mark joined Simble in April 2017 as the Chief Financial Officer and oversees the financial and operational functions of the group. He is a seasoned financial professional having over twenty-five years’ experience with multi-national businesses, in several countries, and through all life cycles of an organisation. Mark is a Chartered Accountant, a Graduate of the Australian Institute of Company Directors and is also a PRINCE2® Practitioner.
Mark previously worked with Crowe Horwath, where he spent fourteen years serving in various capacities. These roles included the Chief Executive, Chief Operating Officer and Chief Financial Officer of the Sydney Firm.
Before that, Mark was located in the United Kingdom and Luxembourg, where he worked with companies such as GE Capital and Veolia Environmental Services UK.
Executive Commercial Director
Phillip is a seasoned senior level executive with 20 years of experience in research, operations, financial management and reporting, business development and strategy, merger and acquisitions. Phillip has been the Founding Director and Chief Financial Officer of Allied Resources Limited since 2011, a diversified mining company that holds assets in Africa. He was previously the Managing Director and Head of Natural Resources for Clarksons Investment Services, a subsidiary of the world’s largest integrated supplier of shipping services, Clarksons plc.
Phillip has also been involved with TFS Corporation (TFC.ASX), an ASX300 listed company, for a period of 7 years in various capacities including strategic advisor, CEO and director of their subsidiary, Gulf Natural Supply. At TFS he was instrumental in helping restructure their balance sheet, which included a successful US$150m Senior Secured note and has secured more than US$350m from global institutional investors for Australia’s largest privately funded irrigation project.
Phillip was also the founding director and shareholder of Incipient Holdings Limited a boutique merchant-banking firm with investments spanning technology, telecommunications, financial services, mining and petroleum across Africa, Asia and Australia. He holds a Bachelors of Commerce Degree and a Postgraduate Degree in Applied Finance and Investments from the Securities Institute of Australia. Phillip has raised and advised on over $2billion worth of equity, debt and convertible transactions in his career.
Head of Sales and Marketing
Bill is an enterprise ICT professional with over 25 years experience in sales, marketing and leadership positions. He has a track record of building the revenue profiles of mature, SME and start up businesses to in excess of $100 million and driving mainstream adoption of new technologies.
Bill spent 15 years with HP Australia, during which he oversaw a multi factor rise in sales of its commercial volume hardware, software and networking products. Concurrently, Bill also drove a rise in each category he managed from a top five to top two market share position in the ANZ region.
He joined Hutchison Telecom Australia prior to the critical launch of its domestic 3G services, laying the foundation channel partnerships which supported growth of its SME sales. During his tenure with Optus Australia,
Bill oversaw the digital enablement of key channels in the SME & mid market sectors which improved customer engagement, accelerated business opportunities and significantly improved conversion rates. Recently, Bill has also served in senior management positions at Symantec, NBN Co, and Oakton.
Bill’s leadership roles have included Enterprise Sales & Territory Management, Channel Sales Management, Business Unit Management, Head of Channel Marketing, Marketing Director and General Management capacities.
Head of Strategy – Utilities and Healthcare
Kalana Navaratne is a transformation and technology professional in the utilities and smart home industries. Over the last fifteen years he has worked for three of the UK’s big six utilities, including EON, RWE Npower, and British Gas in multiple capacities covering big data analytics, non commodity (Smart Home) services, and corporate strategy.
He has an intimate knowledge of the structural and legislative changes impacting the UK utilities landscape as well as new technological opportunities facing the sector.
Kalana brings a track record of delivering and implementing transformation strategies designed to enhance conversion rates, customer experience and long term stakeholder value.