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About

At Simble

we enable the agile enterprise with smart and nimble Software as a Service (SaaS) technology solutions.

Smart

Our software will give your business an edge by helping you mobilise your workforce and identify energy saving opportunities across your operations.

Nimble

This will improve productivity, reduce operational costs and enhance engagement with your employees, customers and suppliers.

Simble (formerly Acresta) is a global company with headquarters in Sydney

and offices in Melbourne, Auckland, Da Nang, Dubai and London,

that has been providing solutions to businesses since 2009.

The success of Simble is built on four guiding pillars:

Innovate

Our DNA is technology – we hire the best talent and partner with like-minded innovators to ensure we stay ahead of the game in everything we do.

Adjust

Courage to respond to changing market needs, enabling our customers to identify opportunities for improved business outcomes.

Target

We strive to offer the best solutions for our customers with a focus on quality and speed to market in everything we do.

Grow

Continuous delivery of sustainable business growth in partnership with our customers and partners.

Why do we exist? We have the courage and unique insight to leverage our smart and nimble software solutions to help you and your teams thrive and survive by building a sustainable business. And at the end of each day, we are proud knowing that everyone benefits, and that in the process, we are contributing in a small way to helping shape a sustainable world

Fadi Geha CEO, Simble

Every Simble solution is:

Meet our management team:

Fadi Geha

CEO and Executive Director

Fadi is an engineer with over 25 years experience in enterprise software sales, consulting, and IT M&A. He is the founder of Acresta (now part of Simble) and has served as its CEO for the past seven years. Fadi has held senior management positions with SAP Australia and Accenture. From 2003-2006 he served as Vice President Asia Pacific and Director at Viewlocity Technologies and led Viewlocity’s expansion into the Asian region including the acquisition of key clients in Japan, Korea, and South East Asia which resulted in Viewlocity being named top IBM partner in Australia for SaaS offerings in 2005.

In 2006, Fadi facilitated the M&A activity that resulted in the acquisition of Viewlocity Inc by Supply Chain Consulting. Fadi joined the executive team at Supply Chain Consulting and in 2009 Fujitsu Australia acquired Supply Chain Consulting for $48 million.

Fadi holds a Bachelor of Civil Engineering from the University of Sydney. He is also a Director of Sustainable Business Australia – Australia’s leading business think tank and advocacy group promoting commercial solutions to environmental challenges.

Matthew Dibb

Chief Technology Officer

Matthew is the founder of Incipient IT – a SE Asia based venture development firm specialising in funding, developing and commercialising innovative retail and software solutions for the global IT market. Matthew has extensive experience in developing consumer related mobile applications, enterprise level SaaS platforms and custom big data integration.

Prior to Incipient, Matthew was involved in investment banking, corporate finance, and financial markets and held management positions at Macquarie Bank, Halifax Investment Services and wise-owl.com.

He is also a founding partner of Incipient Holdings Limited, a boutique merchant-banking firm with investments spanning technology, telecommunications, financial services, and mining and petroleum across Africa, Asia and Australia.

Phillip Shamieh

Executive Commercial Director

Phillip is a seasoned senior level executive with 20 years of experience in research, operations, financial management and reporting, business development and strategy, merger and acquisitions. Phillip has been the Founding Director and Chief Financial Officer of Allied Resources Limited since 2011, a diversified mining company that holds assets in Africa. He was previously the Managing Director and Head of Natural Resources for Clarksons Investment Services, a subsidiary of the world’s largest integrated supplier of shipping services, Clarksons plc.

Phillip has also been involved with TFS Corporation (TFC.ASX), an ASX300 listed company, for a period of 7 years in various capacities including strategic advisor, CEO and director of their subsidiary, Gulf Natural Supply. At TFS he was instrumental in helping restructure their balance sheet, which included a successful US$150m Senior Secured note and has secured more than US$350m from global institutional investors for Australia’s largest privately funded irrigation project.

Phillip was also the founding director and shareholder of Incipient Holdings Limited a boutique merchant-banking firm with investments spanning technology, telecommunications, financial services, mining and petroleum across Africa, Asia and Australia. He holds a Bachelors of Commerce Degree and a Postgraduate Degree in Applied Finance and Investments from the Securities Institute of Australia. Phillip has raised and advised on over $2billion worth of equity, debt and convertible transactions in his career.

Bill Dimopoulos

Head of Sales and Marketing

Bill is an enterprise ICT professional with over 25 years experience in sales, marketing and leadership positions. He has a track record of building the revenue profiles of mature, SME and start up businesses to in excess of $100 million and driving mainstream adoption of new technologies.

Bill spent 15 years with HP Australia, during which he oversaw a multi factor rise in sales of its commercial volume hardware, software and networking products. Concurrently, Bill also drove a rise in each category he managed from a top five to top two market share position in the ANZ region.

He joined Hutchison Telecom Australia prior to the critical launch of its domestic 3G services, laying the foundation channel partnerships which supported growth of its SME sales. During his tenure with Optus Australia,

Bill oversaw the digital enablement of key channels in the SME & mid market sectors which improved customer engagement, accelerated business opportunities and significantly improved conversion rates. Recently, Bill has also served in senior management positions at Symantec, NBN Co, and Oakton.

Bill’s leadership roles have included Enterprise Sales & Territory Management, Channel Sales Management, Business Unit Management, Head of Channel Marketing, Marketing Director and General Management capacities.

Kalana Navaratne

Head of Strategy – Utilities and Healthcare

Kalana Navaratne is a transformation and technology professional in the utilities and smart home industries. Over the last fifteen years he has worked for three of the UK’s big six utilities, including EON, RWE Npower, and British Gas in multiple capacities covering big data analytics, non commodity (Smart Home) services, and corporate strategy.

He has an intimate knowledge of the structural and legislative changes impacting the UK utilities landscape as well as new technological opportunities facing the sector.

Kalana brings a track record of delivering and implementing transformation strategies designed to enhance conversion rates, customer experience and long term stakeholder value.