Press Release: Acresta launches Acresta Digital to offer Digital Experience solutions
Sydney, 3rd June 2016 – Enterprise solutions provider Acresta has announced that it has acquired Interactive First, a provider of social media and digital engagement solutions. The newly established Acresta Digital will extend Acresta’s offering in digital strategy, social intelligence, digital experience and digital commerce solutions to help organisations connect one-on-one with their customers across any channel.
Fadi Geha, CEO of Acresta welcomed the acquisition, ‘Together we can accelerate our vision to provide best-in-class personalized one-on-one experiences to our clients across web, mobile and social channels. Acresta Digital with its tagline ‘powering infinite conversations’, will offer new and innovative solutions to enable the monetization of content in social media and online channels. We look forward to assisting our clients in their Digital strategy by finding new ways to improve their existing customer experience models.’
According to Ramesh Nagarajan, former Chief Strategy Officer of Interactive First and incoming Director, Digital Strategy and Innovation at Acresta, ‘Interactive First and Acresta share the same vision and passion for providing innovative solutions with a core focus on effective customer engagement across all Digital channels. By joining the Acresta family, we will be able to focus on our vision to help our customers establish a Digital experience platform which enables them to construct and connect personalized user experiences across web, mobile and connected platforms.’
Acresta is a provider of enterprise software solutions within the IoT, mobility and digital spheres. Headquartered in Sydney, Australia, Acresta delivers innovative business software solutions to meet the needs of today’s enterprises and the environment in which they operate. Their loyal and global customer base covers a multitude of industries including local & state government, banking & financial services, logistics & distribution, engineering & construction services, mining & power generation as well as the health industry. Visit: http://www.acresta.com/