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Board of Directors

Board of Directors

Simble has established a well-credentialed and balanced Board of Directors and Executive Management Team, with extensive experience in technology, finance and commercialising businesses across international markets.

Ben Loiterton


Ben’s career spans over 28 years in investment banking, executive management and entrepreneurial activity. He is an experienced public company director having served on three ASX-listed company boards, most recently Aeeris Limited (ASX: AER), and various private company boards and advisory boards. Ben has extensive experience with driving commercial strategy, corporate finance, equity capital raising, IPOs and RTOs, mergers & acquisitions, financial structuring, and providing legal and business advice for fast-growth businesses.

He has direct experience in a wide array of sectors including technology, IT services, software / SaaS, ecommerce, telecoms, media, and both new economy business models and traditional businesses. He has co-founded several start-up businesses, and arranged equity funding across the full spectrum from seed capital to private equity transactions. Ben is currently Principal at Sydney-based investment banking firm Andover Partners.

Philip Tye

Non Executive Director

Philip has been involved in the Asian capital markets for over 20 years, having most recently established HFL Advisors Limited as a platform to provide independent directorship and advisory services to various corporates and alternative investment funds. He is a leading figure in the Asian hedge fund industry as member of the AIMA Global Council and immediate past Chair of the AIMA Hong Kong Chapter. Philip built and ran DragonBack Capital, a multi-strategy hedge fund manager and then hedge fund platform based in Hong Kong, between 2007 and 2012.

At DragonBack he was responsible for all non-trading aspects of the hedge fund business, with particular oversight over risk control, compliance, operations, financial control and IT.

Philip has lived in Hong Kong for 20 years and has held various senior roles since he moved to Hong Kong with KPMG. He was CFO and Director for PMA Investment Advisors, a Director at Credit Suisse (where his roles included Prime Brokerage sales, COO for NJA Cash Equities and Head of the Strategic Projects Group for the regional finance department), and he also worked at KPMG focusing on banking and securities companies across the region.

Philip is a member of the Listing Committee of the Hong Kong Stock Exchange and is also a Senior Fellow Member and Director of The Hong Kong Securities and Investment Institute and a Fellow Member of the Hong Kong Institute of Directors. Philip holds a Bachelor of Science degree from the University of Essex and is a member of the Institute of Chartered Accountants in England & Wales.

Fadi Geha

Executive Director

Fadi is an engineer with over 25 years experience in enterprise software sales, consulting, and IT M&A. He is the founder of Acresta (now part of Simble) and has served as its CEO for the past seven years. Fadi has held senior management positions with SAP Australia and Accenture. From 2003-2006 he served as Vice President Asia Pacific and Director at Viewlocity Technologies and led Viewlocity’s expansion into the Asian region including the acquisition of key clients in Japan, Korea, and South East Asia which resulted in Viewlocity being named top IBM partner in Australia for SaaS offerings in 2005.

In 2006, Fadi facilitated the M&A activity that resulted in the acquisition of Viewlocity Inc by Supply Chain Consulting. Fadi joined the executive team at Supply Chain Consulting and in 2009 Fujitsu Australia acquired Supply Chain Consulting for $48 million. Fadi holds a Bachelor of Civil Engineering from the University of Sydney. He is also a Director of Sustainable Business Australia – Australia’s leading business think tank and advocacy group promoting commercial solutions to environmental challenges.

Kim Clark

Company Secretary

Kim is an experienced business professional with 21 years’ experience in the banking and finance industries and 6 years as a Company Secretary (in-house) of an ASX300 company.

Her experience includes debt and capital raising, risk management, mergers and acquisitions, compliance and governance.

Kim currently acts as Company Secretary to various ASX listed and unlisted companies in Australia and is the Head of Corporate Services for Boardroom Pty Limited’s Queensland office and has held this position since April 2013.

Executive Management Team

Simble’s executive team has a proven track record of building value in the enterprise software and technology consulting services industries. To date, the team has established an expanding SaaS business, operating in high growth markets, characterised by a significant degree of recurring income and high levels of client retention. Click here to meet our Management Team.