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Board of Directors

Board of Directors

Simble has established a well-credentialed and balanced Board of Directors and Executive Management Team, with extensive experience in technology, finance and commercialising businesses across international markets.

Philip Tye


Philip has been involved in the Asian capital markets for over 20 years, having most recently established HFL Advisors Limited as a platform to provide independent directorship and advisory services to various corporates and alternative investment funds. He is a leading figure in the Asian hedge fund industry as member of the AIMA Global Council and immediate past Chair of the AIMA Hong Kong Chapter. Philip built and ran DragonBack Capital, a multi-strategy hedge fund manager and then hedge fund platform based in Hong Kong, between 2007 and 2012.

At DragonBack he was responsible for all non-trading aspects of the hedge fund business, with particular oversight over risk control, compliance, operations, financial control and IT.

Philip has lived in Hong Kong for 20 years and has held various senior roles since he moved to Hong Kong with KPMG. He was CFO and Director for PMA Investment Advisors, a Director at Credit Suisse (where his roles included Prime Brokerage sales, COO for NJA Cash Equities and Head of the Strategic Projects Group for the regional finance department), and he also

worked at KPMG focusing on banking and securities companies across the region. Philip is a member of the Listing Committee of the Hong Kong Stock Exchange and is also a Senior Fellow Member and Director of The Hong Kong Securities and Investment Institute and a Fellow Member of the Hong Kong Institute of Directors. Philip holds a Bachelor of Science degree from the University of Essex and is a member of the Institute of Chartered Accountants in England & Wales.

Fadi Geha

CEO and Executive Director

Fadi is an engineer with over 25 years experience in enterprise software sales, consulting, and IT M&A. He is the founder of Acresta (now part of Simble) and has served as its CEO for the past seven years. Fadi has held senior management positions with SAP Australia and Accenture. From 2003-2006 he served as Vice President Asia Pacific and Director at Viewlocity Technologies and led Viewlocity’s expansion into the Asian region including the acquisition of key clients in Japan, Korea, and South East Asia which resulted in Viewlocity being named top IBM partner in Australia for SaaS offerings in 2005.

In 2006, Fadi facilitated the M&A activity that resulted in the acquisition of Viewlocity Inc by Supply Chain Consulting. Fadi joined the executive team at Supply Chain Consulting and in 2009 Fujitsu Australia acquired Supply Chain Consulting for $48 million. Fadi holds a Bachelor

of Civil Engineering from the University of Sydney. He is also a Director of Sustainable Business Australia – Australia’s leading business think tank and advocacy group promoting commercial solutions to environmental challenges.

David Astill

Non Executive Director

David is a Legal Practitioner Director of the Astill Legal Group which has been in operation for over forty years and retains active panel appointments with major banks and corporations in Australia. During the last ten years David has built a Corporate Advisory and Governance practice and has provided advice on strategic matters, project planning and management for major transactions.

David’s experience extends to capital markets, mergers and acquisitions and corporate restructuring, and he has acted on transactions and capital raisings (equity and debt) across various sectors for many listed and unlisted companies in Australia. David has range of clientele ranging from banking and financial institutions, mortgage trusts, property and development corporations, and individuals who

he advises in relation to a wide range of commercial and corporate issues and shareholder contests (including managing related litigation). David is admitted as a solicitor of the Supreme Court of Queensland and High Court of Australia and he obtained his Bachelor of Laws from the Queensland University of Technology. He is also a member of the Australian Institute of Company Directors.

Kobe Li

Company Secretary

Kobe spent eight years at the Australian Securities Exchange (ASX) Listings Compliance team. He was a Senior Adviser overseeing a portfolio of listed entities for their compliance with the ASX Listing Rules. He also worked on IPOs and numerous complex corporate transactions. During his time at ASX, Kobe also worked as a secondee lawyer at MinterEllison in their Capital Markets and M&A team.

Kobe holds a Bachelor of Law and a Bachelor of Commerce (major in Finance) from the University of Melbourne. He also holds a Graduate Diploma of Applied Corporate Governance from the Governance Institute of Australia and a Graduate Diploma of Legal Practice from

the College of Law (Vic).

Kobe is admitted as a lawyer to the Supreme Court of Victoria and is a member of the Governance Institute of Australia. Kobe also speaks fluent Mandarin.

Executive Management Team

Simble’s executive team has a proven track record of building value in the enterprise software and technology consulting services industries. To date, the team has established an expanding SaaS business, operating in high growth markets, characterised by a significant degree of recurring income and high levels of client retention. Click here to meet our Management Team.